NaBloPoMo 2020 This Purell Ad is a slow motion train wreck and I can't look away
While everyone else is obsessing about the election, I've been on a different path. Over breakfast, I thumbed through one of my healthcare industry magazines. If you ever want to buy a robotic surgery arm, they're a good place to start. But I digress.
Take a look at this ad:
I've been vexed about it all day. Let me zoom in for you:
Seriously? First of all, what vendor does a bar chart in pastel colors for a client presentation? You can tell she's a vendor because of the visitor name badge. Also we're in the middle of a pandemic and this is a Purell ad for hospital executives, why isn't anyone wearing a mask?
This is an unknown.
But here's the real clincher: Look at that data. It sucks.
I can't tell if it's a week-over-week or some kind of cross department comparison but it doesn't even matter. If lime green means what normal green normally means, and that pale gold and pink color mean what normal yellow and red normally mean ... you catch my drift right? 70% of that chart is clearly in the zone of subpar performance.
Now look at the audience carefully:
The woman doesn't know what to make of it. Her eyebrows are raised and her expression has WTF written all over it. She's trying to play it cool, but she's flummoxed by the whole scene, you can totally tell. The one guy there may have his mouth slightly agape.
What's this presenter talking about anyway? Hospital infection rates?
That's it, I'm done with Purell. I'm buying Duane Reed store brand from now on.
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